A surfer’s journey… and the story of his best friend.
Growing up in Huntington Beach, California, Chris lived the quintessential beach lifestyle – skateboarding, biking, hanging out with friends at the beach, pool parties on warm summer nights, and surfing from dawn to dusk under the California sun. A late-summer South swell, created by a hurricane off the coast of Baja, brought 8-10 foot high sets across the Southern California coastline. Days like these were a surfer’s dream, but the ocean is untamable and unpredictable. Chris was only 15 years old when the sport he loved most almost took his life. The power of the ocean, a combination of unforeseen circumstances and a singular moment when all the elements collided, landed Chris in the hospital with a broken neck. Through skill of the talented physicians and the love and support of his family and friends, Chris recovered. The harrowing ordeal led Chris to push to enjoy his life by traveling, surfing, snowboarding and living the good life.
But a good life needs companions, and the best ones are furry and will follow you anywhere. Meet Maddie, Chris’ side-kick; an 11 year old Vizsla and registered service dog. Together, Maddie and Chris have enjoyed a very active and adventurous life together doing everything from road tripping around the US, to jogging, paddle boarding, hiking and a slew of other fun activities. With Chris’ injuries of the past, and Maddie’s acute hip dysplasia and related arthritis, it was inevitable that pain and inflammation would eventually plague them both. For Maddie, traditional medications were accompanied by many debilitating side effects; mood swings, behavior changes, sleep deprivation, kidney and liver function decrease- and ultimately, a great deal of anxiety for them both.
Maddie’s suffering and rapid decline was heartbreaking, not only to Chris, but to their community of friends who know them well. Determined to find a path to a better and healthier life for both, Chris sought alternative holistic methods of relief and healing.
Maddie began using CBD oil in October of 2017. The first products, sourced through local pet stores, showed some promising improvements. But it was their discovery of full-spectrum phytocannabinoid-rich CBD oil that changed everything. The exponential “effects” of the full-spectrum PCR oil, within a couple of days of use, were astonishing. What is known as the “entourage effect,” a combination of all the naturally occurring cannabinoids and terpenes found in hemp, provided significantly greater results than the CBD isolate products they initially tried.
Within a couple of months of setting out on their mission to find better health and wellness, Chris and Maddie were back to enjoying their active and adventurous lifestyle. In honor of their discovery, on June 24, 2018, they co-founded e’fekt™ CBD, a Full-Spectrum , 100% Zero THC product regarded as the “Cadillac” of CBD oils.
– Chris & Maddie, Co-Founders, e’fekt™ CBD